Steve Krueger
Corporate/Commercial work
(Partial)
Microsoft
/ Honest Stories
[Agency: Brand New School, Client: Microsoft]
Oversaw creative direction for two Microsoft spots
featuring tech adopters and their daily life using Microsoft’s products
Conducted interviews with talent; liaised with
director and production to create shooting schedule
Wrote shooting script that included story beats and
interview questions
Consulted director on style, approach and production
###
OLD SPICE / NATURE ADVENTURE
[Agency: Wieden & Kennedy, Format: Twitch.TV,
Client: Old Spice]
Site of the day:
Creative producer on immersive interactive event; a
live user guided action adventure game spanning three days utilizing actors
Guided creative vision with agency
On set co-directed talent, interacted with crew, and
guided user commands to create on-the-fly narrative
Cutdown promo video:
Adweek:
###
smartwater / SHOOTDAY
[Agency: Prettybird, Client: smartwater]
Writer and creative director for interactive
advertisement starring Jennifer Aniston.
Generated script and deck for filmed advertisement where
users assist Ms. Aniston in creating their own version of a smartwater
commercial.
Interacted with director and client
###
Fox
Sports Network/MEssi bbq
[Agency: FS1Internal]
Creator and writer for branded video
Messi BBQ / Viral video
Password: fox
###
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