Steve Krueger
Corporate/Commercial work
(Partial)


Microsoft / Honest Stories

[Agency: Brand New School, Client: Microsoft]




Oversaw creative direction for two Microsoft spots featuring tech adopters and their daily life using Microsoft’s products

Conducted interviews with talent; liaised with director and production to create shooting schedule

Wrote shooting script that included story beats and interview questions
Consulted director on style, approach and production

###

OLD SPICE / NATURE ADVENTURE

[Agency: Wieden & Kennedy, Format: Twitch.TV, Client: Old Spice]


Site of the day:


Creative producer on immersive interactive event; a live user guided action adventure game spanning three days utilizing actors

Guided creative vision with agency

On set co-directed talent, interacted with crew, and guided user commands to create on-the-fly narrative

Cutdown promo video:


Adweek:


###
smartwater / SHOOTDAY

[Agency: Prettybird, Client: smartwater]

Writer and creative director for interactive advertisement starring Jennifer Aniston.

Generated script and deck for filmed advertisement where users assist Ms. Aniston in creating their own version of a smartwater commercial.

Interacted with director and client

###
Fox Sports Network/MEssi bbq

[Agency: FS1Internal]

Creator and writer for branded video
Messi BBQ / Viral video

Password:  fox

###


Comments